The last 6 months have been a whirlwind of changes for our business, but I couldn’t be more excited about the direction and steps we’re taking for 2012 brides and grooms! Back in December, we hired a super talented designer (Kim from Madilu Designs) to revamp our marketing pieces, including the new look you see today on this website. This was the first step in creating the look and feel for our wedding photography packaging.
I’ve always been a “do-er”… someone who doesn’t hesitate, but simply does what needs to be done, and then moves on to the next thing that needs to be done. Which means, I had no clue how to describe our style or the look we wanted for the business.
To figure this out, I asked a group of my closest photographer friends for feedback, and also relied heavily on the feedback our clients have given me. My personal style and taste has always been a combination of modern and vintage. Strange combination, I know, and I swore it probably made me appear as if I had multiple personalities! But, to put it simply… I’ve always been drawn to sleek, modern, timeless designs, but with a connection to the past and the history each person is tied to.
From that crazy idea, Kim put together an amazing design that blended the modern feel with the contemporary gray stripes, but with a nod to the past with the green lace pattern detail. And we finished it off with a color palette that still captivates me: silver, cream, sage, and a splash of purple.
At the beginning of this year, I made my list of goals for 2012, and at the top of that list came two ideas: refine the aesthetic look for our wedding photography packaging, and enhance the overall client experience. (The latter is the one that got me scribbling away furiously with ideas!) After spending years working in corporate America, and seeing the successes and failures of client relationships, I knew without hesitation that I had two overall goals for MLP clients to experience. First, I want them to feel like they’ve not only found their wedding photographer, but also a friend who does more than just take pictures. I’m not just capturing their wedding day; I’m telling their future children a story of how their family began. Second, that everything I put in their hands not only maintains the color scheme and design cohesiveness as the marketing pieces, but that it says “Wow!” I want them to look forward to the “surprise” packages I send them. And I want them to know that the relationship doesn’t end after I deliver the albums after the wedding.
With that in mind, I started researching online for inspiration… bits of this and that. Then I looked for the actual photography packaging materials to wrap things in. After trying a few things out, scrapping some ideas, adding others… this is the final result for the DVD delivery package that my clients will receive.
The gray box came from The Container Store (I’m addicted to that place!). I wrap each box with a purple ribbon and green raffia ribbon (both from Michael’s) wound through a custom Moo mini card that says “Happily Ever After”.
I use wood shred from The Container Store for filler and to keep the contents from shifting. Included in the package are two sage (or cream) colored boxes from The Paper Source, wrapped in the purple raffia ribbon. One has a custom Moo mini card running through the raffia ribbon that says “Gratitude is the memory of the heart” (Jean Baptiste Massieu). This box contains the DVD of wedding images. The second box is wrapped in raffia ribbon with my custom logo on a sticker holding it in place.
The silver candy tins from Nashville Wraps are branded with a Moo sticker of the green lace pattern that is on my marketing pieces.
Inside the candy tin are custom printed M&M’s with my business logo. (The candy will change depending on availability and weather due to shipping.)
I also include keychains of two of my favorite images from the wedding, one for the bride and one for the groom. I first began ordering the custom keychains last year and have been impressed with the quality of the printing from Mpix.
The second sage colored box is a “surprise” for my clients.
I am super excited to start delivering these for my wedding clients!
by marialeinen
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Maria WOW! Wonderful plan, you are going to be a hit with your future brides!! Very fun.